Facebook recently announced several changes that may affect the partners' digital marketing strategy. These adjustments will affect news feeds, prompted publications and how to target the public.
MCA News
Facebook said that what is on the news is changing because it wants people to have "more meaningful social interactions". This means that there will be more updates of friends, family and groups in the news of the users, instead of videos and articles sponsored by the company. .
The publications will no longer be prioritized according to the number of comments and actions. Instead, the feed will favor content that, as predicted by Facebook, will inspire a meaningful "round-trip" discussion, according to Adam Mosseri, the company's news chief.
It will also be easier for users to choose not to see certain ads in their news feeds by adjusting their preferences.
TVC Marketing associates who have many followers and often participate in online conversations with those followers will be less affected than associates who rely heavily on the "pay to play" model with promoted and sponsored publications.
Promoted and sponsored publications
Changes in the news mean that advertisers will have to spend more money to reach the same number of people as before.
Ads with attractive and original content will perform better because people will want to talk about them and share with their friends. This is a great opportunity for TVC Marketing associates to make publications that show the value of the product and how it improves people's lives.
Instead of talking about how much money you make, create publications that show how TVC Marketing products help people when they are stranded on the sidelines of the road. Get in touch with influential people and talk about how associates love having a flexible work schedule.
Creating quality content is easier said than done, but it will be worth the effort.
It is important to remember that Facebook will continue to degrade the publications of participation baits, such as those that ask the viewer to share with 50 friends to win a new T.V.
In addition, Facebook's advertising policies continue to be stricter. It is essential to follow the rules of Facebook and be aware of your changes to stay relevant in the rapidly changing digital world.
Orientation
Once you have created compelling content, the next step is to place it in front of the right viewers.
Being able to reach specific audiences according to their preferences, age, sex and location is one of the best aspects of Facebook advertising. Some features will not survive the changes, but associates will still have many options to reach potential customers.
Custom audiences
The most powerful segmentation feature of Facebook will suffer many changes due to recent concerns about privacy. The first change will remove Partner Categories.
Partner Categories allow advertisers to access personal data from other companies, from car manufacturers to credit reporting agencies. For example, associates can address people according to the type of car they drive. This powerful tool will be gradually eliminated in the coming months.
Custom hearing permission tool
Custom Audiences allows advertisers to create segments using external data, such as lists of email addresses.
Advertisers must now demonstrate that they have consent to use the information they upload in Business Manager to create personalized audiences. If you want to continue contacting your email contacts through Facebook ads, you must show how you got your information and show that you have permission to advertise them.
Basic orientation of the audience
The good news is that the orientation of Core Audience will not change. Advertisers can still reach audiences based on information that the user has shared with Facebook. While this information is not extensive as third-party information, it still allows advertisers to reach specific audiences.
What to do next
In addition to creating compelling content and spending additional money on ads, consider advertising in places other than the Facebook news service. The use of alternative locations can help you reach potential customers. The options include:
.Right column ads
.Video in-stream
.Facebook groups
.Instant articles
Knowing where to advertise is half of the equation. Knowing how to advertise is so important. Tools like Facebook Ads Grader and Text Overlay Tool can help you create ads that get the most exposure.
Always be sure to follow the TVC guidelines when marketing MCA.
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