How Motor Club Of America Began

Motor Club of America was founded by Mr. William W. Green, who was born in 1900 in Atlantic City, NJ. In 1926, Mr. Green became the Chief Executive Officer of Motor Club of America (and its former subsidiary Motor Club of AMerica Insurance Company) up until 1986. During his tenure with Motor Club of America (MCA), William Green along with family continued to grow Motor Club of AMerica within the United States of America.

Virgil Coffee, a Texas native, began his career in the Motor Club business as well as marketing in the 1960′s. Virgil Coffee was the marketing arm for Pre-Paid Legal and wrote the marketing plan that propelled the company to a success. Virgil Coffee also had a backround in the sporting good industry, and co-owned 5 retail stores throughout Texas. Virgil Coffee sold his share of the company and moved to Oklahoma to sell memberships for another Motor Club company. During his seventeen year tenure with that company, Virgil worked his way up to the Presidency of that company, but eventually in 1987, Virgil Coffee started his own company known today as TVC Marketing Associates, Inc. The company continued to grow over the next 25 + years. TVC stands for “Truckers Voice in Court, which did just what the name implies, provided court representation for truckers in motor related incidents.
1970′s – Mr. David Kircher became President of Motor Club of America and continues to hold the title as president.
1989 – TVC Marketing Associates, Inc. owner Virgil Coffee (father of Oklahoma Senator Glenn Coffee) began his joint ownership of Motor Club of America.
1996 – David Kircher became MIS Director and Chief Operations Officer for TVC Marketing Associates, Inc . TVC is the parent company of MCA. See MCA On The New York Times...